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Google Ads is Google’s online advertising platform that lets businesses show paid ads across:

• Google Search (search results)
• YouTube
• Google Display Network (millions of websites and apps)
• Google Shopping
• Gmail promotions

It’s a pay-per-click (PPC) system—meaning you only pay when someone clicks your ad.

🔍 Types of Google Ads

1. Search Ads
   • Appear at the top of Google search results when people search for keywords (e.g., “buy pure Shilajit”)
   • Text-based
   • Great for intent-based marketing
2. Display Ads
   • Image/video banner ads on websites and apps
   • Good for brand awareness
3. Shopping Ads
   • Product listings with image, price, and store name
   • For e-commerce websites
4. Video Ads (YouTube)
   • Skippable/non-skippable video ads before or during videos
5. Performance Max
   • Automatically runs your ads across all Google channels with AI-driven optimization

🛠️ How Google Ads Work

1. You choose your goal: sales, leads, website traffic, etc.
2. You select your audience: by keywords, location, interests, devices
3. You set a budget and bid: daily or campaign-based
4. Your ad competes in a real-time auction based on your bid + ad quality
5. You get charged only when someone clicks (PPC)

Read Facebook Ads from Here

🧪 Example for Your Business (PahadSe Organics – Shilajit)

• Ad Type: Search Ad
• Target Keywords: “buy shilajit online”, “pure Himalayan shilajit”, “best shilajit brand India”
• Ad Text: “Buy 100% Pure Himalayan Shilajit | Boost Energy & Stamina | PahadSe Organics”
• Landing Page: Your product page with Buy Now button
• Goal: Sales / Conversions

📊 Benefits

• High intent (users are actively searching)
• Scalable and measurable
• Works well with SEO and content marketing